When it comes to creating content, businesses aren’t looking to win creativity awards: they’re looking to generate sales. This doesn’t mean that all content should be overtly sales driven, like one of those late-night infomercials. Instead, it shoul
marketing (1)
In today’s online world, social proof is everywhere in the form of testimonials and reviews. These can be good or bad for a business. Social proof can be very influential to a business’ potential customers and is simply something that helps people…
I know it can be discouraging trying to keep up with all the changes that Google puts in place as you try to reach that elusive top spot on the search engine. You think you finally have things figured out and then the goal posts move again.
Today I…
Today I…